Johnston and Jeff embraces the idea that seed mixes for Parrots and even wild birds, should be made only with the finest quality ingredients available.
Each blend of seed is developed to give the right level of nutrients, richness and variety, and purity level of 99.9%. Johnston & Jeff does not use additives, cheap fillers, and many ingredients are human food grade.
When you provide birds high quality seeds, you're in turn, providing a nourishing, healthy meal for your bird.
Johnston & Jeff was first founded in 1880, originally as an agricultural seed merchant. George Gilchrist Johnston and Richard Hunter Jeff were the original founders, whereas the present MD is Richard Johnston, great-grandson of the first Johnston.
Johnston & Jeff ethos was simple - to do and produce everything right. Product quality has to be absolute, no compromise, either then, when first created, or now.
The brands main focuses, to name a few, are the quality of produce, sourcing of individual ingredients world-wide, cleanliness, and more.
Johnston & Jeff simply wants to be the best. But more importantly than that, they want birds to thrive, to be strong and healthy, whether they be pigeon or parakeet, canary or cockatiel. True, pure nourishment is to way to achieve such things, and that's exactly what they do.